Client: Kroger: vitaminwater
Creative Direction: Ed Dye & Nandhini Mehra
Design & Illustration: Nandhini Mehra, Ed Dye, Joshua Gilley
Account Director: Meg Collins

For what was originally going to be a vitaminwater summer campaign, we were tasked with developing creative concepts using their existing illustration, and clever copywriting styles, for Kroger. The illustrations and headlines I developed were presented to the client. The launch date then changed, and so did the design. We then developed an alternative idea into the final product. I re-drew the conceptual illustration, and implemented it on a variety of in-store print materials. The shipper was developed, and placed in Kroger grocery stores, around the Southeast in early 2018.